COOPERATIVE: British Music Experience
These cinema, TV, and arena-screen ads were used to promote the Co-op’s sponsorship of the British Music Experience at the O2 Arena. Shorter 10-second idents were also cut for TV as part of their sponsorship of the Hit 40 UK.

"British Music Experience" THE COOPERATIVE
5 x 30 secs
Also used as idents for Hit 40 UK adverts
Agency: Dinosaur
Production: The Gate Films